Welcome to Jax Tours!
We look forward to showing you all the best
that Jacksonville has to offer!

For a Limited Time Only

Killer History: Trust Betrayal & Murder
One Night ONLY

Killer History true crime jacksonville jax tours

Most people who get killed don’t see it coming — because nothing feels wrong until it’s too late.

On this tour, you’ll hear real Jacksonville murder stories built on trust, relationships, and decisions you would’ve made too. The unsettling part? In most of these cases… you would’ve let them in.

To learn more click here.

Snap the Market - Unique Photography Experience
with D'Avril

Snap the Market photography tour jax tours pictures cameras outdoors
Love photography? Want to learn more about it? Join us and learn from a local expert! Whether you’re using a professional camera or just your phone, you’ll pick up tips on lighting, composition, and camera settings while discovering some of the most colorful and dynamic scenes in Riverside and, of course, we have fun games along the way!

To learn more click here.

Killer History: Trust Betrayal & Murder
One Night ONLY

Killer History true crime jacksonville jax tours

Most people who get killed don’t see it coming — because nothing feels wrong until it’s too late.

On this tour, you’ll hear real Jacksonville murder stories built on trust, relationships, and decisions you would’ve made too. The unsettling part? In most of these cases… you would’ve let them in.

To learn more click here.

May the 4th Glow Battle and Pub Crawl
A Star Wars Cosplay Experience

May the fourth 4th star wars cosplay light saber jax tours pub crawl fun experience

Train with a master, grab a glowing blade, and step into a night where the energy feels straight out of another galaxy.

Battle through drinks, challenges, and arcade stops before the final showdown at Ruby Beach.

One night only—claim your title as Master of the Night before it’s gone.

To learn more click here.

Snap the Market - Unique Photography Experience
with D'Avril

Snap the Market photography tour jax tours pictures cameras outdoors
Love photography? Want to learn more about it? Join us and learn from a local expert! Whether you’re using a professional camera or just your phone, you’ll pick up tips on lighting, composition, and camera settings while discovering some of the most colorful and dynamic scenes in Riverside and, of course, we have fun games along the way!

To learn more click here.

Ongoing Jacksonville Experiences

Downtown Bites & Sights

All Inclusive Shuttle Bus Food & History Tour

Jax Tours Bites and Sights downtown food and history tour experience shuttle bus
To learn more click here.

Sips & Ships

All Inclusive Pub Crawl

Sips and Ships downtown pub crawl - jacksonville tours jaxtours
To learn more click here.

Downtown Bites & Sights

All Inclusive Shuttle Bus Food & History Tour

Jax Tours Bites and Sights downtown food and history tour experience shuttle bus
To learn more click here.

Whispers of the Old City Cemetery Hosted by Weston Waters | Navy Veteran & Local Historian

SOLD OUT!!!

Jax Tours haunted graveyard cemetery tour Old City Cemetery whispers of the old city cemetery

Jacksonville’s oldest cemetery has its secrets….and now you have to decide how brave you are.
Will you risk it all and tread the grounds, watchinf the darkness grow as the sun sets?
To learn more click here.

Looking for something in St. Augustine?

Jax Tours Partner Tasting Tours St Augustine
Heading to St. Augustine? You should check out our incredible friends at The Tasting Tours.

Paws & Pints: Historic
5 Points Dog Tour & Social

Jax Jacksonville jax tours paws and pints pets dogs social hour friends
A part of the proceeds support our friends at FOJA
To learn more click here.

Downtown Junior

Explorers Program
Perfect for fields trips, home school groups, birthdays, kid’s events and any family friendly adventure!
To learn more click here.
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This isn’t about strangers in dark alleys — it’s about what happens when everything feels normal right up until the moment it isn’t. On this tour, you’ll hear the real stories behind murders tied to Jacksonville. You will explore different types of killers as well, including:

The Ritualist: methods, keepsakes and patterns

The Charmer: they seem so nice…until they aren’t

The Confessor & Recanter: how do you sort through the lies and deception to know what is real

The Corruption: not even the truth was enough to convict

The Escapee: a calculated killing hidden behind a one of a kind disguise – and decades on the run

The Betrayal, where your screams for help can only be heard by the dead

The Explosive: one instant can change the lives of so many. What made them do it?

Each story revealing how easily violence can hide behind something familiar.

If you want myths, ghost stories or sensationalized half truths, this tour is NOT for you. These are real cases, real people, and real decisions — some of them unfolding in places you’ll be standing. This premium experience pulls you in before turning sharply into something much, much darker. By the end, you won’t just remember the stories — you’ll start to realize how close they are to everyday life… and how easily things can go wrong.

Spots are limited. Tickets are required.
Follow us on social media and sign up for our newsletter for updates, future dates, and behind-the-scenes content

jaxtours.com/killer-history-jax/

#Jacksonville #Florida #truecrime #mystery #thingstodo
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It feels almost too fitting that 125 years later, downtown Jacksonville is standing in another moment of reinvention, with new development rising, historic buildings being restored, a new stadium on the way, and residents and businesses choosing to invest in the future of the city, much like they did after The Great Fire of May 3, 1901.

Because on that morning, no one was thinking about reinvention. A small fire broke out at the Cleveland Fibre factory, a mattress factory in LaVilla, fueled by dried moss, and within hours, wind carried it across a wooden city that had no way to slow it down. Firefighters fought it, but the flames outran them, even overwhelming the water system. By the time it ended, more than 2,300 buildings were gone and nearly 10,000 people were left without homes. Jacksonville had been erased in a single day.

But what came next is the part that still defines this city. Jacksonville didn’t hesitate. It rebuilt with intention, bringing in architects like Henry John Klutho, who helped shape a stronger, more modern downtown with buildings like the St. James Building. Brick replaced wood. Plans replaced patches. And people invested in something bigger than what had been lost.

And that’s the connection!

Because today, it may not be fire driving the change, but the spirit is the same. A belief that downtown is worth rebuilding, worth reimagining, and worth investing in. So celebrating 125 years since the Great Fire is about recognizing a pattern, a city that knows how to rebuild, and choosing, once again, to be bigger and better than before!
#greatfire1901 #Jacksonville #Florida #remember
Photo credit: florida memory
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Looking for a Furever friend?
These 2 sweet babies are waiting for you.
Michelle has been in the shelter for over 200 days.
Pogo is the longest resident for over a year.

They are both adorable and cuddly and waiting to go home.
Go to the ACPS at 2020 Forest St and meet them!

Also, if you're not ready to adopt, there are other ways to help! You can take a pup on a dog day out or even sign up to foster them!
We hope to see you soon! 🐕
#jacksonville #adoptdontshop #savelives #pups #dogs
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St Augustine Tours

More Options

Custom Outings

Jax Tours Pub Crawl, custom party, birthday, bachelorette parts or girls/boys night out

Jax Tours offers a range of customizable experiences ranging from birthdays, bachelorette parties, girls/boys nights out and more! If you have a group that love fun…we are the place to make that happen!

Email us: Tourguide@JaxTours.com or
Call (904)-357-0477

Jax Tours Gift Cards

jax tours jacksonville tour history fun family friendly culinary gift card st augustine

Why give your loved ones the same old, boring gifts when you can give someone the gift of adventure?! No scarfs, ties or candles. Here we deal in experiences of all types.

If your friends love: history, food, night life, pets, travel, making new friends, true crime, family friendly adventures or just want something different…we have them covered!

Perfect for any occasion AND no wrapping required!

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Jax Tours Gift Cards

jax tours jacksonville tour history fun family friendly culinary gift card st augustine

Why give your loved ones the same old, boring gifts when you can give someone the gift of adventure?! No scarfs, ties or candles. We are in the business of fun and experiences.

If your friends love: history, food, night life, pets, travel, making new friends, true crime, family friendly adventures or just want something different…we have them covered!

Perfect for any occasion AND no wrapping required!

Why Choose Jax Tours?

Jacksonville's Tourism Ambassador of the Year - 2025

Jacksonville jax tours visit jax tourism ambassador award
We are proud to represent Jacksonville and be its premier tour company!! Don’t take our word for it, just ask VisitJax (Jacksonville’s Official Tourism Agency)

Jacksonville's Bold City Choice Award Winner - Tourism - 2025

Jacksonville jax tours bold city choice award winner tourism
Jacksonville came through for us and voted us #1 Tourism company in the city! Too crazy to believe?! Check it out!

We are purpose over profit. We love Jacksonville and love giving back

Jacksonville Daily Record Jacob Jeweler Clock Jax Tours aims to brighten city’s future by illuminating its past
Our mission is to showcase all the fun you can have in Jacksonville, one group at a time. We support small businesses and are all about making Jax better. Just ask The Daily Record
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