Welcome to Jax Experiences
Choose Your Adventure!
Killer History: Betrayal & Murder
Ready for a killer good time?
- Contact us to Book!
Most people who get killed don’t see it coming — because nothing feels wrong until it’s too late.
On this tour, you’ll hear real Jacksonville murder stories built on trust, relationships, and decisions you would’ve made too. The unsettling part? In most of these cases… you would’ve let them in.
To learn more click here.
Unmapped Jax: Beyond the Streets
- Contact us to Book!
You’ve walked past it 100 times. But you’ve never seen what’s behind the doors, below the streets, and hidden inside Downtown Jacksonville’s most iconic buildings.
This is a rare-access experience into the city’s hidden spaces, including limited-access sites and Jax’s famous underground tunnels with bank vaults!
To learn more click here.
Snap the Market - Unique Photography Experience
- Coming soon!
Love photography? Want to learn more about it? Join us and learn from a local expert! Whether you’re using a professional camera or just your phone, you’ll pick up tips on lighting, composition, and camera settings while discovering some of the most colorful and dynamic scenes in Riverside and, of course, we have fun games along the way!
To learn more click here.
The City That Burned
Stories of Horrors, Ghosts and Misfortune
- Contact us to Book!
Join us on this unholiest of nights: Friday the 13th where we will explore Jacksonville’s darkest hours, its haunted past and see where nothing can rest in peace….not even the buildings.
To learn more click here.
Sips & Ships
All Inclusive Pub Crawl
- Contact us to Book!
Are you ready for a one of a kind Downtown Experience?This isn’t your average pub crawl – this is an all drinks included experience! All you need to do is show up and have fun! There will be Drinks, Games, and Fun at every stop!
To learn more click here.
More Options
Ongoing Jacksonville Experiences & Gift Ideas!
Custom Outings
- Please Email or Call us to Book your Adventure!
Jax Tours offers a range of customizable experiences ranging from birthdays, bachelorette parties, girls/boys nights out and more! If you have a group that love fun…we are the place to make that happen!
Email us: Tourguide@JaxTours.com or
Call (904)-357-0477
Jax Tours Gift Cards
- Good all year around and for ALL tours!
Why give your loved ones the same old, boring gifts when you can give someone the gift of adventure?! No scarfs, ties or candles. Here we deal in experiences of all types.
If your friends love: history, food, night life, pets, travel, making new friends, true crime, family friendly adventures or just want something different…we have them covered!
Perfect for any occasion AND no wrapping required!
Meet Your City Magazine
Sips & Ships
All Inclusive Pub Crawl
-
Book today! - $68 per person
Start with drinks on an actual battle ship...
and the night doesn't stop there
Ages 21+
To learn more click here.
Downtown Bites & Sights
All Inclusive Shuttle Bus Food & History Tour
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All Inclusive - $105 per person
Taste what Jax has to offer: food at 4 different locations.
Plus premium history tour on our shuttle bus.
All Ages Welcome
To learn more click here.
Whispers of the Old City Cemetery Hosted by Weston Waters | Navy Veteran & Local Historian
- Saturday, April 11th - Noon and 7PM - $20
SOLD OUT!!!
Jacksonville’s oldest cemetery has its secrets….and now you have to decide how brave you are.
Will you risk it all and tread the grounds, watchinf the darkness grow as the sun sets?
To learn more click here.
Why Choose Jax Tours?
Jacksonville's Tourism Ambassador of the Year - 2025
We are proud to represent Jacksonville and be its premier tour company!! Don’t take our word for it, just ask VisitJax (Jacksonville’s Official Tourism Agency)
Jacksonville's Bold City Choice Award Winner - Tourism - 2025
Jacksonville came through for us and voted us #1 Tourism company in the city! Too crazy to believe?! Check it out!
We are purpose over profit. We love Jacksonville and love giving back
Our mission is to showcase all the fun you can have in Jacksonville, one group at a time. We support small businesses and are all about making Jax better. Just ask The Daily Record
We were on the news!
Looking for something in St. Augustine?
Need a place to stay?
Paws & Pints: Historic
5 Points Dog Tour & Social
-
Every Other Saturday at 2PM
Fun for All Ages
A part of the proceeds support our friends at FOJA
To learn more click here.
To learn more click here.
Downtown Junior
Explorers Program
-
Please Email or Call us
to Book your Kids Tour!
Perfect for fields trips, home school groups, birthdays, kid’s events and any family friendly adventure!
To learn more click here.
To learn more click here.
Next time you're near downtown, stop and check out Duval Walls located at the Union Terminal Warehouse. The artwork is incredible! And while you’re there, grab a latte from Morning Oil Coffee ☕️😃
Extra Extra!!!!
Our July Magazine is now available via Digital Print!
Our Summer 2026 issue is all about exploring Jacksonville's urban core and the people and places that make it special. We visited neighborhoods, restaurants, coffee shops, and local landmarks like the USS Orleck Naval Museum, while also sharing the story of our Heart of Duval, Laurie McSwain, whose kindness and dedication to our community inspires everyone around her.
This issue is exactly why we created Meet Your City Magazine, to introduce readers to the places, people, and stories that make Jacksonville such an incredible place to call home.
Whether you've lived here your whole life or just arrived, we hope you'll discover something new and fall in love with our city all over again.
Read it today at www.meetyourcitymag.com
Also want to welcome @thatlizhunter and @melindaeatss as collaborators for the new issue! Our Holiday guide to Jacksonville will be in high demand! New issue will drop October 1st! Don't miss it!
@followers
We did it again!! For the SECOND year in a row, we were voted Best Tour Guide/Service in the 2026 Bold City Choice Awards! ❤️
I honestly can't thank you all enough for continuing to support us. What started as a way to help people explore Jacksonville and fall in love with our city has grown into tours, events, community partnerships, fundraisers, and so many wonderful connections with local businesses and people.
Every time you book with us, attend an event, share a post, tell a friend about us, or vote for us, you're helping this little local business continue to grow and do more for Jacksonville, and that means the world to me.
We're also working toward 5,000 followers, so if you enjoy what we do, please share our page and invite your friends to follow along. We'd love to have them join us as we keep exploring and celebrating Jacksonville together! ❤️
Thank you so much for voting for us TWO years in a row! We love you all so much!
St Augustine Tours
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Jax Tours Gift Cards
- The Perfect Holiday Gift!!
Why give your loved ones the same old, boring gifts when you can give someone the gift of adventure?! No scarfs, ties or candles. We are in the business of fun and experiences.
If your friends love: history, food, night life, pets, travel, making new friends, true crime, family friendly adventures or just want something different…we have them covered!
Perfect for any occasion AND no wrapping required!